The Value of Advertising

Atlantic Media, publisher of the magazine by the same name, announced Tuesday it will launch Defense One this summer, “a digital-first media platform designed to...

Microsoft Escalates Advertising Assault on Google

Microsoft is skewering Google again with scathing ads that say as much about the dramatic shift in the technology industry's competitive landscape as they do...

Advertising’s Next Big Thing: Walking Product Placements

Yes, advertisers are buying ads to bump up their promotion on your Facebook or Twitter newsfeed. But did you know that that companies are also paying bloggers...

Ford India Apologizes Over Berlusconi Bondage Ad

The Indian unit of Ford Motor Co. has apologized for advertisements decried as demeaning to women, including one depicting Italy's former Prime Minister Silvio...

Testing the Science of Sharing at the Super Bowl: Can Viral Ads Be Manufactured?

After years of trial and error, some believe that viral videos can not only be fostered and quantified, but predicted.

Super Bowl XLVII: The Greatest Show Goes ‘Gangnam Style’

South Korean companies such as Samsung, Kia and Hyundai had an inordinately large share of the advertising at Sunday’s game.

Google and IBM Post Strong Earnings as the Tech Sector Heats Up

Technology titans Google and IBM delivered surprisingly strong earnings results Tuesday, in a positive sign for the tech sector following several quarters of...

Policing the Web: How Google’s ‘Cops’ Track Down Bad Ads

Virtually every minute somebody somewhere is trying to dupe users into clicking on an ad for a questionable business. At Google, it’s the job of hundreds of “ad...

Next Career for Brazilian Soccer Legend Ronaldo: Advertising

He's played for Barcelona and Real Madrid and won the World Cup for Brazil. Now, the soccer legend's next 'club' is the ad agency WPP.

Report Finds Small Decline in Food Ads Targeted at Children

The latest analysis shows food and beverage makers have fewer ads on television aimed at children, but that doesn't mean they aren't still reaching young...