The Arnold Palmer Grows Up: Coors Launches Iced Tea-Flavored Beer

Do you ever have those days when you just can't decide between an iced tea and a beer, and you think, If only I could combine them?

THE KINGS OF SWING

The army met the troops at high noon last Thursday. As Arnold Palmer walked toward the 10th tee in the first round of the Bay Hill Invitational, his still...

Sport: Two Aces and a King

Golf is still grinning. Arnold Palmer had a hole in one last week, and a day later he did it again. The same hole, the same club, the same unorthodox swing, the...

How To Become Arnold Palmer

Golfers, like inept mechanics, are quick to blame their tools. If their tee shots wander or their putts fall short, they are more likely to lay out $900 for new...

Golf: Happiness Is Winning

Arnold Palmer made $81,000 last year just by playing golf. That didn't even begin to pay the taxes on the money he earned from his Arnold Palmer driving...

SPORT: For Love & Money

There, on the sixth tee, he waited: a towheaded, barefoot boy with a cowboy pistol dangling at his hip and a sawed-off ladies' driver in his hands. Everyone...

Sport: The Fateful 17th

The 17th hole on St. Andrews' hallowed, fishhook-shaped Old Course is one of the world's great golfing tests, a 463-yd., par five, whose hazards include a deeply...

Sport: Early & Best

When he is hot, he can wind up on the tee and belt the ball a country mile. He can putt as if the ball had eyes. But nearly any pro, when he is hot, can do the...

Sport: Masters' Master

Predicting the winner of a major golf tournament is about as easy as scoring a hole in one. But before the 1960 Masters tournament at Augusta got under way,...

Sport: Mercurial Master

In the clubhouse at the Augusta National Golf Club, defending Masters Champion Gary Player, 26, nervously sipped his nightly glass of Gastric Mixture G.6690—a...