Wrinkle Free for $150

Here's the latest wrinkle in skin care: Elizabeth Arden, the cosmetics giant, and Allergan, the $2.2 billion maker of Botox, have teamed to bring you the...

Fragrances The War of the Noses

Tropical beach, blazing sun, men in white suits, winsome native children. A horse gallops along the shore as a light plane lazes overhead. A beautiful woman sits...

Sport: Lady's Day in Louisville

(See Cover) Churchill Downs in the pre-Derby dawn is a heady place. Drifting wood smoke, dampened by morning dew, cuts the sharp, ammoniac smell of the...

Women: Hold Fast to Life & Youth

"There's only one Elizabeth like me," she liked to say, with a self-effacing little smile. "And that's the Queen." In fact, Elizabeth Arden, until she died...

THE FIRST LADY: Behind the Curtain

Tourists or newsmen who wandered close to Beautycoon Elizabeth Arden's Arizona Maine Chance health-and-beauty farm last week were brusquely shooed away by...

Beauty: A Touch of Sable

He paints, is a huge success with the ladies, is vastly entertaining. He is also 26, handsome, slender, Italian, and of noble birth. A phenomenon of the art...

THE CAPITAL: Like Elizabeth Arden

When she became the wife of handsome John Davis Lodge in 1929, Italian-born Francesca Braggiotti was famed as a beauty and a dancer. When her husband—Senator...

Sport: Beauty & Pleasure

"I know beautiful women and I know beautiful horses," says Elizabeth Arden patly. "I pick them for their conformation." ("She picks horses for their long...

Horse Racing: He's a Freak

A Negro groom stroked the colt's nose, trying to cairn him down while Trainer Eddie Neloy tightened the saddle girth. Looking on, a girl with yellow hair...

The Market Place: Boys & Girls Together

The big news in the skin game is that it's getting masculine to be feminine. The leathery look in men is Out. Creams and cleansers, powders and pomades,...