ADVANCE FOR WEDNESDAY, JULY 24 - This print advertisement provided by Connect for Health Colorado shows part of the campaign to promote Colorados new health insurance marketplace, part of the nations health care overhaul. Denver-based advertising and digital marketing agency Pilgrim designed a campaign to remind people of the good feeling they get when they win, said Pilgrim CEO Tom Leydon. Colorado is one of many states launching campaigns this summer to get the word out before enrollment for new health insurance benefits begins Oct. 1. (AP Photo/Courtesy of Connect for Health Colorado)
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President Obama, left, appears at a town-hall meeting on health insurance in Grand Junction, Colo. William Kostric, right, carries a 9-mm pistol as he stands outside an earlier town-hall meeting held by Obama in Portsmouth, N.H.
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Robyn Gray, Pittsburgh, Pa. $12.52/hr: In addition to her rising salary, Gray gets health insurance, paid vacations and personal days off. She helps janitors in other cities lobby for “a living wage”
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Maria Franco (R) explains health insurance to Violet Lucas-Barajas, 28, at an event to inform people about the Affordable Care Act and donate turkeys to 5,000 needy families, in Los Angeles, California, November 25, 2013.
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Beverly Purcell, health insurance consultant in Aspen, Colorado navigates through www.healthcare.gov, the Obamacare website that launched Oct. 1, 2013.
Illustration by AK Studio for TIME
Health insurance is coming to a big-box discount store near you.
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A woman without health insurance is checked by an ob-gyn at a clinic in Hialeah, Fla.
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US President Barack Obama signs the health insurance reform bill in the East Room of the White House in Washington. Obama Tuesday signed into law his historic health care reform, enacting the most sweeping social legislation in decades which will ensure coverage for almost all Americans. Behind him Victoria Kennedy, the widow of late Senator Edward Kennedy.
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From left: Narendra Parmar sits with Certified Enrollment Specialist, Laquanda Jordan, as he finishes the process of picking and signing up for health insurance through the Affordable Care act at a Miami Enrollment Assistance Center on Dec. 23, 2013 in Miami.
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SAN JOSE - JUNE 29: U.S. President Barack Obama speaks about Affordable Care Act at The Fairmont Hotel on June 6, 2013 in San Jose, California. Obama was trying to spur people to sign up for health insurance in California, the nations largest health insurance market, with hopes of convincing younger people to enroll in order to keep the price down. (Photo by Stephen Lam/Getty Images)
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President Barack Obama speaks during a town hall meeting on health insurance August 15, 2009 at Central High School in Grand Junction, Colorado.
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President Obama waves as he arrives on the stage for a town-hall meeting on health insurance in a hangar in Belgrade, Mont.
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Senator Chuck Grassley, center, speaks while flanked by Senator Max Baucus, left, and Senator Jay Rockefeller during a press conference about the State Children's Health Insurance Program
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In a Tuesday, Oct. 1, 2013 photo, outreach and eligibility associate Shannon Bali, left, helps Boguslaw Dudek, right, enroll in the nation’s new health insurance system at the Community Health Center, in New Britain, Conn.